Name's Yosub but you can call me Yo.
Entertainment + Tech forever.
PROFILE SUMMARY
Currently Director of Brand Marketing at Figma. Highly motivated and creative Editorial & Content Strategist with 15+ years of experience.
HIGHLIGHTS & QUALITIES
Expertise in branding, editorial, activations, content strategy, community building, audience retention.
Wide knowledge of social media marketing with the ability to prepare web ready content and manage content for multiple platforms
Effective visual communicator across multiple platforms including video, graphics, and writing
Being cute
People I’ve worked with + Brands I've worked on:
Kerry Washington, Dustin Lance Black, The Lottery, The Weinstein Company, All Def Digital, Bravo/NBCU (All tentpole shows), AMC Networks (The Walking Dead, Mad Men, Breaking Bad and more), GIPHY, Twitter, Figma
I pride myself in:
A high EQ, being a great manager, and the ability to turn insights into a campaign. Being a great dad to a slightly sociopathic dog and cat.
Obsessed with:
Social Media (Twitter, TikTok, Instagram, YouTube, BSKY, LinkedIn)
trends, fashion & technology
pop culture
Role: Content Strategy Director
I managed a team of five, overseeing all of our editorial and social calendars. I set the strategy to increase our web, embed, and API traffic and in the span of one and a half years, I helped drive our social impressions to over 4 billion impressions as well increasing our engagement by 100%.
Role: Sr. Content Manager
Lead social marketer and content strategist for ADD52, Russell Simmons and Steve Rifkind's pop-up music discovery platform
Reached over 102 million+ potential impressions on Facebook / Twitter for ADD52 properties through influencer integrations, light paid media, and content optimization in the span of 5 months
Role: Community Manager
Managed the 34 million+ social community of AMC shows on Facebook, Twitter, Tumblr, and Instagram
All things content for: The Walking Dead, Mad Men, Breaking Bad, Hell On Wheels, Talking Dead, The Killing, Freakshow
Role: Content Manager
Managed the 3MM+ fans/followers across Bravo properties on Facebook (one-off campaigns on Twitter/Tumblr)
All things content for: Real Housewives properties, Shahs of Sunset, Kandi Factory, Top Chef, Million Dollar Listing, Flipping Out, Kathy Griffin's My Life on the D List, Married to Medicine
Role: Social Media Manager
Project managed websites including, but not limited to, "The King's Speech," "Blue Valentine," and "Django Unchained."
Handled digital creative, PR (worked with major publishers such as Fandango, Movietickets, Huffington Post, to organize giveaways, digital exclusives)
Delivered over 30MM impressions
How I’ve shown up
Though they don’t own their apartments, some renters are investing in the décor and design of their units to display on social media and are getting paid to do it.
And four other ways people are using social media to support nationwide protests.
TLDR: Bernie Sanders attended Joe Biden’s inauguration with his classic mitten-clad nonchalance, and the internet obviously is here for it.
We all need to see some smiling, friendly, queer faces from time to time. After all, that’s part of the reason why so many of us are online: looking for information, art, or resources to feel closer to a sense of community. And while Twitter can be actual hellfire most of the time, sometimes it’s really, really good at connecting and uplifting its users with hashtags like #LGBTQglowup.
I wrote about my experience of growing up in the church as a gay Korean American.
I spoke at FindSpark on how to get creative projects started at a company, whether it's a startup or a large corporation.
Artist: Angie Wang
Twitter
